Marketing + Content Creation

Increasing sales at Brave Neighbor by 772% through one community event

Overview

Brave Neighbor Coffeehouse & Social opened in January 2025 -- not just as a place to grab a cup of coffee, but as a neighborhood space for community gathering and local relationship-building.

With its unique location in the Mississippi Ave area of Portland, OR, it has seen great success in capturing organic patronage via foot traffic and the neighboring laundry service: Spin Laundry.

Their top business priorities are:

  • Hire and train staff

  • Kickstart community events

Objective

Brave Neighbor hired Purmort Communications to kickstart their first community event - Game Night - while they handled the hiring and training of new staff.

Project Management

Purmort Communications used ClickUp to manage all tasks and due dates for this project. View the project plan here and the Gantt chart here.

Marketing + Content Creation

Purmort communications took a multi-pronged approach to marketing, focusing on social media, physical flyers, and inviting local content creators to the event. Purmort Communications also covered design and content creation producing:

  • An Instagram Post and Story to promote Game Night on Brave Neighbor's Instagram

  • Physical flyers for patrons to grab in-store

  • An Instagram Reel pre-event, simulating game night (*top performing Reel at the time of campaign*)

  • A post-event Instagram Story highlighting the event

The following content creators were invited to the event

The following accounts re-shared Brave Neighbors Instagram stories increasing visibility by 4k

Purmort Communications also got Game Night listed on local Portland event websites: DoPDX and EverOut

Results

  • 772% increase in food & beverage sales

  • 460% increase in event attendees

  • Successfully recruited content creator KimberlynnPDX (19k followers) for event coverage

  • Established new relationship with content creator LivePDXOfficial (81k followers)

One more time for the Results!

The marketing efforts put forth for Game Night showed great results in sales, event attendees, and establishing net-new relationships with local content creators. In total, the campaign resulted in:

  • 772% increase in food & beverage sales

  • 460% increase in event attendees

  • Successfully recruited content creator KimberlynnPDX (19k followers) for event coverage

  • Established new relationship with content creator LivePDXOfficial (81k followers)

Thank You